In this article , you will understand how to use marketing in the best way possible to grow your business.
I will discuss the following topics:
- The Fundamentals of Marketing
- Digital Marketing
- Importance of Communication Skills
- Traditional vs Digital Marketing
- Direct Response Marketing
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding: Mass Trust Blueprint
The Fundamentals Of Marketing
Marketing comprises of 4 P’s — Product , Price , Place , Promotion . You can have a look on the diagram above which beautifully explains the Marketing Mix.
Marketing is based on science and not creativity
Now why science ?
Marketing means understanding your customers and their needs so well and then creating such a product that best suits your customers.
Marketing is not just about selling, it is a way to communicate with your customers about your product or service and build trust with them.
The purpose of marketing is to build a brand and capture a position in the minds of the consumers.
Remember that marketing is nothing without a great product so a great product is very important so that will sell itself.
Many examples don’t need marketing to sell products like Mercedes Benz, Apple, BMW, etc because their product has proved itself.
Marketing helps to discover the product and create an overall image of the product in the minds of the customers.
Marketing is the process by which a firm profitably translates customer needs into revenue. Mark Burgess — Managing Partner, Blue Focus Marketing.
What is Digital Marketing?
‘Marketing’ is a way of communication
And ‘Digital’ is the medium of communication.
This is the simplest way to define Digital Marketing.
So now you might ask why should we learn marketing?
Here goes the answer :
- Marketing has a long shelf life because it is there inside the human psychology.
2. Marketing started the moment business started in early civilizations.
3. The founder should be a marketer and must not totally depend on the marketing agency.
4. I have learned that at any given point in time the most important skill that one should have is how to market and sell.
So now you know that marketing is nothing without communication ,so, why not give you few tips to become a Great Marketer .
First, let me burst one of the biggest myths that people have about communication skills — Communication is not about vocabulary,grammar, or English ,it is simply about how can you communicate your thoughts in your language in the simplest way that the person in front of you understand.
Here are few tried and tested ways to improve your communication skills :
1. Watch good English videos or movies in whatever niche you like.
2. Write the way you would talk to a friend.
3. Talk in English and Think in English
4. Write as much as you can on any topic that you feel because in this way you would not only become a better writer but also will be able to communicate your thoughts better.
5. Read books.
Now that you have understood the fundamentals of Marketing,you need to understand the market i.e. where you should sell your product or who should be your target audience.
Here it goes :
1. Most basic thing you need to understand is that when the average age of a country goes up the purchasing power also goes up.
Example : In advanced countries like Japan, the average age of people is old so the household expenses are very less. When recession takes place, it becomes very difficult to revive the economy because these people will only spend their money when they need to spend.
2.Recession creates strong companies and drives out the weak companies out of the market
Difference between Traditional Marketing and Digital Marketing
Digital Marketing usually has the largest share in the market whereas traditional method targets only at a specific area hence it is limited.
Technology advancement overlaps the conventional method because Digital Marketing uses SEO ( Search Engine Optimization ), PPC (Pay Per Click ) SEM( Search Engine Marketing), etc which provides an edge.
In traditional marketing, it becomes very difficult to measure the actual results.
It is beneficial for small scale businesses in remote areas because it enables them to meet far-reaching customers. In large scale business,if product is generic with a wide targeting — TV Ads can reach million at a low cost.
Digital Marketing is a more personalized form of marketing where all the buyers are kept in mind while formulating the marketing strategies.
Digital Marketing is best for reaching affluent English speaking population in India with spending power_100 million users.
What do you mean by Direct Response Marketing?
In Direct Response Marketing ,you can track what is it costing for every response, direct responses are involved and you can track if your advertisement is working or not. It is a very effective marketing strategy.
It is very important to know the marketing funnel .
A marketing funnel is a way of breaking down the customer journey from the ‘ awareness ‘ stage (when the first learn about your business ) to the ‘purchase ‘ stage (when they are ready to buy your product or service ). Other funnels can also include post-purchase follow-ups.
By evaluating your funnel, you can potentially drive more conversions , generate loyalty, and stronger brand awareness.
Here, I will talk about the most effective one which is the CATT funnel.
The formula to describe this funnel is :
Wealth = n^ CATT
where n = niche that you choose.
According to this formula, your wealth is directly proportional to your niche. So your success depends on your niche.
C stands for Content — Create useful content around your niche because your success and wealth depend on it.
A stands for Attention– Getting high traffic or engagement with the help of SEO, Social Media, paid ads, etc.
T stands for Trust — Building trust with your audience with the help of Marketing automation and Re- targeting.
T stands for Transaction — Convert your leads into customers with the help of natural sales methods.
Now let’s know how can we execute the CATT funnel with the help of Integrated Digital Marketing.
Integrated Digital Marketing is the integration of multiple marketing strategies to form a cohesive online approach for your business and to create a more influential online presence. People generally focus on hardly one or two techniques of digital marketing but if you really want to grow at exceptionally then you have to use all the techniques together in an integrated way.
It includes :
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Social Media Marketing
Running Paid Advertising Campaigns
Let’s know the power of Personal Branding.
The most important aspect of Digital Marketing is to create a Personal Brand.
Jay Abraham said,” People are silently begging to be led.”
I believe that is very true.
Always keep in mind that : “The Best known will always beat the best.”
Personal brand is the unique combination of skills, expertise, experience, and personality that you want the world to see you. Personal Branding helps distinguish yourself from others in a particular field.
Personal Brand becomes an influencer and a brand ambassador for the companies that they run. Like for example Digital Deepak , Elon Musk ,Steve Jobs , etc.
A personal brand cannot be invested in and sold out. That’s the power of building a Personal Brand.
In today’s time , people want to hear from people, not from brands.
Dont worry, I am here to help you with building your Personal Brand .
The Evolution Of Personal Brand by #MassTrust
Here you can see a Mass Trust blueprint diagram.
This is the evolution process. Start by learning a new skill, then implement it in your work, then write your experience in a blog,then start consulting, then start mentoring other people in your field and then build your own startup and develop your own product that best suits your customer. And then this cycle repeats.
To get success in personal branding, evolution is an on going process and learning is mandatory.
I would like to end this article by a quote. Here it goes :
“Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy
TO know more about digital marketing you can check these blogs :
2. click here
3. click here
If you like this article and if it helped you in any way , don’t forget to leave a comment below . I would love to know your suggestions .